Stephen Brown has a way of making marketing so much fun, why should it be serious?From the start it becomes totally clear the Author is totally up on his content, and knowledge, this is NOT simply a license to rant and rave to people who pay $20 and want to get their moneys worth.The examples are current, or if are not current, are totally relevent to the topic at hand, though his explanation of what is basically 'exclusive' marketing, or the idea that by not giving people what they want, they will only want what you offer even more.I cannot reccomend this book more highly, as a marketing student it really should be required reading as its not only interesting and relevent, but makes the topic so much damn fun!.