I like the shape and it’s comfortable. I usually wear a 30C in Wacoal soft cup bras. I like the fit of this one more than an older style Wacoal soft cup that I’ve purchased a couple of times.The band fits snug.Once properly fitted for size selection, you won’t need or want to buy another brand. That’s been my experience with this brand. Love it!!!Super comfy. I have terribly sensitive skin and pretty big breasts so it’s hard to find a bra that’s both supportive and soft/comfortable, forget about affordable. I generally hate underwire and I feel for the women who hated the boning (basically a side underwire) in some other reviews. I definitely feel it against my rib cage but thankfully it doesn’t bother or hurt me.These sometimes go on sale in different colors, so I watch for sales and scoop them up when I can.***Get fitted at a real bra shop though— don’t guess your size!!***I fluctuate in weight and bust size and when I guess my size I usually buy the wrong bras. Worth it to pay the $60-$80 for a fancy bra from a real shop, know your size, then grab this on sale online! (Ironically I didn’t follow my own advice on this particular purchase & bought the wrong size on Amazon to replace an older bra of this model and had to toss this 34D and replace with a 34DDD!****So— updated advice— go to a reputable bra shop in person every few years or anytime your weight changes, hahaha!)****This one is comfortable.I have had a hard time finding a bra that fits me for yearsssss. I saw someone swear by this on instagram but I thought there was no way this would be enough support (im a 34DD for reference) with no wire. The person also had a larger chest so I thought id give it a shot. Im not joking when I say this is one of the best purchases I have ever made. It is extremely comfortable super supportive and gives an even overall shape. It is also super soft and SEAMLESS AF. No lines show whatsoever in any of my tops. If you’re hesistant about buying this, don’t bc it has literally changed my life I can’t believe how uncomfortable i used to be every single day in bras that didn’t even fit me right. I don’t even write reviews but it’s that good. It is a bit more expensive but worth every penny and the quality is amazing.I hate bras, but I can tolerate this one. The fabric is soft, the bra is supportive with no wire, the design is simple. I like the foam in the cups for modesty and shape, and I like that the front part of the straps does not stretch. I do wish the straps adjusted shorter. I hand wash the bra and it is usually dry by morning. It does run small - I am a 32DDD but bought the 34DDD and it fit well on the loosest or middle hook when it was new; after a while the cups started gapping under the arms on the loosest. The boning serves its purpose, but has gotten to be a major negative to the bra over time - it has bent into a shape where it digs in at the bottom and can be painful by the end of the day. The rest of the bra is fairly comfortable. Yes, it is expensive, but I have managed to find on sale twice now (bought the black and the nude); you just have to be patient and persistent. And frankly, I don't mind paying a bit more for a bra that is so well constructed of such nice materials. I still recommend the Wacoal How Perfect Soft Cup Bra, especially for those who are not bothered by the side bones, but it would be a much more comfortable bra (though maybe less supportive) without the bones, or with bones of a softer material.I do like this bra, but I had to modify it by removing the boning on the sides.The fit is snug, but that's great because it seems it won't stretch out anytime soon. My ribcage is between an 32 and a 34. I had to return the 32 because it was definitely too tight, even though I added a cup size. When I re-ordered, I kept the cup size and moved up a band size.As for the boning under the arms - ooooOOUCH! Good grief. Not the most user friendly on Wacoal's part. After several wearings I decided to make small slits at the ends of the fabric and pull out the plastic, then just whip stitched it closed again. Ahhh, much better!I gave it the ultimate test this week; I played a round of golf in this bra - no more feelings like I was getting stabbed or developing bruises.Prior to removing the plastic boning, I would have given this bra 2 stars. Because I could make it comfortable, I'll give it 4 stars just because its hard to find a larger cup bra that has even halfway decent support. (I'm a DDD cup). As far as support goes, its 5 stars. The 4 is because I had to alter the bra to make it wearable.This is the best bra i have ever owned. I couldn't be more pleased. I usually spend a lot more on bras but the quality of this one seems so much betterThis is the only bra that I will buy from now on. I have tried several different places to find something that fits and is comfortable, even with advice from bra shops I end up disappointed and uncomfortable. I can’t wear a wire because they are always very painful and also have a smaller band size (wear 30C) than most brands manufacture so I was extremely happy to find this bra. It is my perfect every day go to. I only wish that there were more style options so that I could have at least one that is more “pretty” and feminine feeling rather than just a basic bra but at least I can wear this one.I was very frustrated that my only options from other brands was to go to a bralette which does not give me enough coverage to feel comfortable because I don’t like my nipples to be showing in public. This has a soft thin lining in the cup that gives me just enough coverage that I am happy.Ive been sized in stores as a 34DDD. However, this bra in my size is too tight around. I would have liked to size up to the 36 as I do love the cup itself, unfortunately this bra does not come in the 36DDD.Overall, this bra is fairly comfortable, the material is really soft & thick enough for good coverage. However, there is a uncomfortable plastic side boning, which I don't understand why they would put that in a wire-free bra. I have found that Wacoal bras tend to run small, order a band size up.These are the best bras ever. So comfortable and supportive but light. I don't find the boning beside the bust remotely uncomfortable. I bought this on Amazon and it was comparable to the one I got in the store (I wanted black, which store didn't carry) and doesn't appear to be a knockoff. Shipping was fast. I am a 32D/30DD and the 32D fits well.Sizing is a bit smaller than average as I had to order a 34DD in this bra where I normally wear a 34D. The boning on the side is a bit tight the first few days but softens up after a couple of washes. This is the second time I've purchased this bra.